ONLINE MARKETING VS TRADITIONAL MARKETING

The difference between digital marketing and traditional marketing is Digital marketing is all about web marketing and traditional marketing includes newspapers. televisions, banners, radio etc.

Why to choose Online marketing over traditional marketing?

 Its measurable  Its is not easy to know how many people read your article, heard your ad on radio or saw it on television. But in online marketing we have a check on every step of the user like 

• How many of them saw your ad ?
• How many clicked on it?
• How many visited your website?
• How many are interested? 

Reaching qualified customers   Through online marketing we are more likely to reach to the customers interested in the product and who really need them. We can target on marketing campaigns to show marketing messages to people who are ready to buy the product which is harder in traditional marketing.

Customer engagement   Online marketing helps us to engage with our customers through various practices. customers call us by seeing our online ads on various social media sites and search engines. While the customer visits our site various pop ups of newsletters, contact forms may help us to know the details of customer visited the website. Hence helping us to have a conversation with our customers directly or indirectly.